Entertainment Consulting International LLC

  • Digital Marketing Manager - Texas Live!

    Posted Date 3 weeks ago(3 weeks ago)
    ID
    2018-4028
    # of Openings
    1
    Job Locations
    US-TX-Arlington
    Category
    Marketing
  • Overview

    We are in search of an experienced and professional individual to join our team as a Digital Marketing Manager to develop, establish and maintain  marketing strategies to meet Texas Live's objectives and effectively manage the marketing, advertising and promotional activities of the organization.

    Responsibilities

    Includes, but not limited to:
     
    - Manage day-to-day activities of digital media content strategy in the categories of promotion, engagement and conversion
    - Responsible for responding to comments and online reviews
    - Develop editorial calendars for the District and its venues
    - Track and analyze social media insights weekly
    - Manage community, blogger and influential social accounts outreach
    - Execute and manage District and venue e-blasts including broadcast newsletters, pre and post event TicketFly e-blasts and WiFi email campaigns
    - Manage the website content via the content management system including but not limited to events, weekly promotions, menus, photo galleries, general info (contact info, store hours, FAQ, inquiry forms), news articles, etc.
    - Execute and manage the District and venues’ paid digital marketing strategy including but not limited to social media, Google advertising, display and retargeting campaigns
    - Setup all online contests and support lead generation through paid social media and third party cross-promotions
    - Assist with planning and execution of marketing and venue wide events as it pertains to generating awareness and driving traffic through digital means
    - Assist in supporting the District and venues’ database collection through contests, promotions, campaigns and events
    - Help execute sponsorship agreements and fulfillment where it pertains to digital platforms including social media
    - Create monthly events calendar – distribute to tenants, on social media and external contacts
    - Track and report on marketing metrics, including web, social networks, and surveys
    - Assist with developing photography and videography shot lists and standards as it pertains to website, newsletter and social media needs

    Qualifications

    Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
     
    This job requires ability to perform the following:
    - Frequently standing up or moving within and outside of the facility
    - Carrying or lifting items weighing up to 25 pounds
    - Handling objects
     
    Other:
     
    - Exceptional communicator. You confidently engage at all levels and across multiple stakeholder groups and clients. You have excellent written and oral communication and are known for translating data into clear, easy-to-understand information useful for stakeholders and clients
    - Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail
    - Flexible hours
    - HTML experience
    - Passionate, Inventive and Energetic!

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